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Employee Spotlight: Boman overlooking salt lake city valley from mountain top

This week we’re spotlighting Boman Farrer, Senior Digital Manager at Kodiak Cakes. When he’s not at work, Boman’s frontier takes him, and his skis, high up into the snow-capped mountains of Utah.

In Boman’s own words, “I’ve been skiing for as long as I can remember.”

Boman’s skiing obsession began at Snowbird Resort, where his dad was a ski instructor. There he learned not only the technical skills he needed to excel at his hobby but built lasting memories with his father. These days, he’s happy to reflect on those moments as he works to create some with his own family, “Skiing was a huge bonding activity for me and my dad while growing up. As a new dad myself, I’m looking forward to that relationship building opportunity with my daughter.”

As “work life” doesn’t lend itself to skiing at resorts between 9 AM and 4 PM during the week, Boman instead turned to ski touring in the backcountry. It’s a decision that better accommodates his schedule, balancing career with his passion for fresh powder. What is ski touring? Find out more HERE.

“With touring, I’ve been able to fit in more days of skiing because I can wake up early for what we call a ‘dawn patrol’ or head to the mountain after work for a quick lap. Having spent so much time at the resort, it’s been a lot of fun for me to explore new areas and ski new terrain through ski touring.”

Why Skiing?

“I love skiing for a number of reasons, but here are the top three:

  1. Skiing has fostered some of my strongest relationships. In addition to skiing with my dad as a kid, many of my friendships exist or are stronger because of skiing. Whether you’re on the lift together or logging a few hours on the skin track in the backcountry, there is always a lot of time to talk to each other while skiing — which I feel is pretty uncommon these days with so much more digital communication. To make it better, you get to share some really cool and fun experiences together out skiing.
  2. Skiing is a huge stress reliever for me and helps me put life into perspective. I love being on top of a peak as the sun rises — it helps me realize how small I am and how insignificant my little problems are. How can being in a place like that not make you happy? There’s just something about getting out in the mountains that makes me feel stoked on life and its experience.
  3. Skiing, especially backcountry skiing, is all about risk and reward and has helped me learn about good decision making both on and off the mountain. I learned some important lessons growing up skiing about risk. For example, at the resort I’m always making quick judgements and snap decisions to avoid obstacles. In the backcountry, however, I love skiing big, steep lines; but, sometimes the avalanche danger on that terrain keeps me away. I truly believe growing up skiing helped me learn how to make better decisions in everyday life.”

What is One of Your Favorite Skiing Memories?

“My favorite skiing memories are all centered around new experiences. I remember helping my dad teach one of my best friends to ski when we were five years old. I remember the day I landed my first backflip like it was yesterday (I was only eight and I still remember shakin’ in my boots). I remember skiing lines that I used to dream about like Mt. Superior and some local couloirs for the first time. However, all of these memories pale in comparison to the first time I got out with my daughter who was born in October 2019. Before the ski resorts opened for the season, we bundled my daughter up in a snow suit that was way too big for her and took her on a short ski tour at Alta Ski Area where the runs were already groomed for a nice and smooth ride on the way down. I had my her tucked up nice and warm against my chest and she had a smile on her face the whole way down. I’ve looked forward to taking my kids skiing my whole life, and this first ski tour with my daughter exceeded every expectation I ever had for what that day would be like.”

How Do You Fuel for Skiing?

“I’m not much of a morning person, which makes fueling my body for an early morning ski tour a little more difficult because I tend to sleep in as long as I possibly can. I have little time to make breakfast after a 4:30am wakeup call to get a 3000ft vertical backcountry ski tour in before work, but I know eating something fulfilling and sustaining is crucial. So, I use one of Kodiak Cakes Flapjack & Waffle Mixes to make a breakfast mug cake for the drive up to the mountain. I mix together about a cup of mix, an egg, and enough water to make a nice thick batter before microwaving the mug for a minute. It’s a perfect way to get a quick breakfast in before a big day and it’s something I can eat on-the-go.”

How Else Does Kodiak Cakes Support Your Frontier?

“We get an hour for lunch at Kodiak Cakes and are encouraged to get outside and get active during that time. Our headquarters is located right at the base of a fun backcountry skiing area which makes it ideal to go on a short ski tour at lunch when the conditions are right. Additionally, some of my best ski runs this year have been on Friday afternoons because we have “half-day Fridays” at Kodiak Cakes. This perk has allowed me to race up Little Cottonwood Canyon right after work on Friday to squeeze in a few laps in the backcountry. I feel really fortunate that my work encourages me to get outside and actively live my frontier.”

We want to know about your frontier! Share your story with us on Facebook and Instagram by tagging @kodiakcakes and using #kodiakcakes.

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