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As we head into the holiday season, you’ve probably started to think about ways to stay on top of your health goals with so many delectable holiday dishes and desserts to choose from—we know we have. With the air getting colder in the dwindling daylight hours, it’s even harder to muster up the motivation to get outside and get active. So, this season, Stronger U and Kodiak Cakes have decided to team up to help you stay on top of your health goals through macronutrients—without having to pass up all of your favorite festive foods.

What Are Macros?

Kodiak Cakes has been making healthier strides on the breakfast aisle since 1995, when we first launched our Whole Wheat Oat & Honey Flapjack and Waffle Mix. Our products are not only crafted with wholesome ingredients that taste good, but they also have awesome macronutrient (or macro) counts for their category. What exactly does that mean? Let’s take a look.

Macros are the three nutrients that sustain the human body with calories for energy and other vital functions. These nutrients each play several important roles in helping our bodies operate properly, but their main functions are as follows:

  • Carbohydrates: The preferred energy source for the body
  • Protein: The main building blocks for the body
  • Fat: Protects vital organs and regulates hormones
whole wheat oats

There are a lot of things to consider when determining what your ideal macro count may be. But that’s why we leave it up to pros, like the coaches at Stronger U, to help.

Stronger U

Stronger U is a personalized nutrition coaching program that caters to individual health and performance goals. The program is structured around macronutrients because it allows people to enjoy the foods they love, while staying within their correct energy balance to meet their goals.

When macros are balanced, your body can function at its best. Stronger U coaches choose to guide their clients’ choices using macronutrients because it encourages smarter decisions and allows more flexibility with their food choices. As Stronger U’s CEO, Mike Doehla, says, “Macronutrients act as guardrails for food choices. They guide people into making better food quality choices but still allow them the freedom to enjoy the foods they love.” Kodiak Cakes are a great option for Stronger U clients because our pancakes help give people the carbs and protein they need to reach their right energy balance. At 30 grams of carbohydrates and 14 grams of protein per serving, our Power Cakes carbohydrate-to-protein ratio stands at around 2:1, with only two grams of fat.

man pushing weighted sled across grass field

“Some clients have a tougher time hitting protein numbers, so having this much protein in a carb-dominant food is pretty cool.”

“Kodiak Cakes Power Cakes 2:1 ratio is awesome for our clients,” says Doehla. “Some clients have a tougher time hitting protein numbers, so having this much protein in a carb-dominant food is pretty cool.”

Stronger U builds their program around their clients’ goals and personal physiology, aiming to help their clients gain awareness of their bodies’ hunger queues and eat more intuitively. After tracking macros long enough, their clients can gradually wean off the program as goals are met.


Stronger U has helped more than 20,000 people in over 45 countries achieve their wellness goals using macros. Their methods teach clients that you don’t have to cut out the foods you love to reach your goals. Instead, you just have to eat them within boundaries.

If you want to win a 12-week Stronger U subscription and supply of Kodiak Cakes product and swag to help reach your goals this holiday season, click here  to find out more and enter your email below—you don’t want to miss it!