WHY WHOLE GRAINS?

Back in the day, folks required whole grains to fuel their long, adventurous days on the trail — well before modern-day refined grains became more common. Today, while your journey might look more like a morning commute than a treacherous mountain pass, you still need a quick, delicious breakfast packed with premium ingredients that work as hard as you.
That’s why we craft our breakfast and snack staples with nutrient-rich, 100% whole grains. The fiber in whole grains promotes satiety, helping you feel fuller for longer and support calorie management, so you can enjoy a satisfying start to your epic day.